Gemini Oil

The brand becomes the fastest growing FMCG brand in the country for 3 years as per AC -Nielsen

Gemini Oil, the then flagship brand of Parakh Foods and Oils Ltd of the Parakh Agro Group became the fastest growing FMCG brand in the country among all FMCG brands with a min value of 100 Cr INR, including the cokes of the world. A position that it held for three years (2002-2004, as per AC Nielsen).

All marketing variables working together, the strategic positioning exercise which led to product re-engineering also, led to a multifold growth of the company. The brand was later acquired by Cargill